A Facebook group is a great way for your business or brand to engage with your customers on a personal level. Of course it also means that your customers will be engaging with each other – and this can cause serious problems. That is why today I’m going to share with you the 15 rules that need to become part of your group house rules.
The 15 Rules of Facebook Group Engagement
#1: There will be no cursing in this group – ever. That includes words like X, Y and Z. It also includes any statement that the group admin deems inappropriate in nature.
#2: Do not advertise your business on this group. We are not interested in your career, only in your opinions and relevant information as per the group guidelines. [Link to them]
#3: All opinions will be treated with mutual respect, unless they violate the aforementioned rules. Treat your fellow Facebook group members with that same respect.
#4: If a single individual starts a discussion that all other members disagree with, it may, at the discretion of the group admin, be considered trolling. Trolls will be booted out of the group.
#5: If a member personally attacks another member with words that are harmful, threatening or not in-line with our mutual respect policy, that member will receive a warning. Three warnings and you’re out.
#6: Please stick to the mission statement of this Facebook group. Irrelevant content does not belong here it belongs on other pages. See our compiled list here. [Add links to other groups]
#7: Do not post graphic or disturbing photos, videos and other media in this group. If you are not sure about the content that you want to post, email the group admin [insert email].
#8: If someone mentions you by name please respond directly to that person on the same post. If the comment is inflammatory please report it to the group admin.
#9: Think before you post! This is Facebook, one of the biggest sites on the internet – what goes up can never really come down. Respect the privacy of others!
#10: Be aware that posting more than 5 discussions on the same day needs to be justified to the group admin, or it will be considered spam.
#11: It is considered impolite to repost or draw attention to the fact that a group admin or another member has deleted your comment.
#12: If you are going to comment, we would prefer it if you could try and add valuable discussion to the conversation. Be friendly, be fair and use common sense.
#13: The Facebook group admin is entitled to deny entry to any member they choose. They are also allowed to boot out members that don’t comply with the house rules.
#14: For any [specific] inquiries please refer to the website address and telephone numbers on the cover photo. This is just the Facebook group, not the business itself!
#15: When you share attachments in our Facebook group please make sure that your settings are on ‘public’ or no-one will be able to see your attachment.
These professional rules will keep your Facebook group functioning like a well-oiled machine. Add them to your house rules document, as a crucial part of your Facebook strategy in the coming months.